"Data is the gold of the 21st century!"
Digital transformation can offer huge opportunities for new business and profit possibilities. The foundation is in collecting and integrating data as it arises in every process, every machine, every communication and every click.
All companies can use these technologies to maintain and expand their market position. Examples of achievable benefits are:
- Customer sales and profit increase through membership analysis and ranking through cross-selling, micromarketing or churn-prediction.
- Product and portfolio expansion through value-added digital services around the core product.
- Cost reduction through benchmarking and analysis of cost drivers.
- Optimization of service quality and costs through predictive maintenance.
- Support for product development through analysis of services and social media.
Each company has a certain state of BI (Business Intelligence) maturity and uses analytical tools in the reporting area. No matter where your business is today, there should be a well-defined, stakeholder-driven BI strategy that captures the following key points:
- What data analysis requirements might there be for our future business?
- What requirements might target groups have regarding data content and visualization tools?
- What potential sources of data and content exist whose historical storage might make sense in the short or medium term?
- What defined data is collected and maintained?
- What is the right BI architecture for storing raw data and analytically processed data?
- Which front-ends and which permissions are used to analyze and visualize the data?
Selection of suitable BI tools
Phoron do Brasil has years of experience with SAP's Analytics portfolio and is aware of other complementary or alternative products. Together with the customer, we assess the requirements and then decide on the ideal software according to objective criteria.
The strength of the SAP Analytics toolset is not the unique function of one of the special tools, but that all the necessary analytical functionality is built into the HANA platform:
- BI reporting with data warehouse and operational reports in real time.
- Integrated corporate planning.
- Predictive analytics.
Phoron do Brasil has several years of experience in all these areas of projects from real customers and our specialized consultants can assist them in their projects.